Digital marketing is the use of the internet, mobile devices, social media, search engines, and other digital technologies to promote products or services. It’s an all-encompassing term that includes a wide range of strategies and tactics, from search engine optimization (SEO) and content marketing to social media marketing and pay-per-click (PPC) advertising.
In short, digital marketing is any marketing that uses electronic devices or the internet.
Key Benefits of Digital Marketing
- Reach a wider audience: With the internet, you can reach a global audience of potential customers, regardless of their location.
- Target your ideal customers: Digital marketing allows you to target your …