While SEO traditionally focuses on improving rankings and driving organic traffic, AEO is specifically designed to meet the needs of AI systems and voice search technologies. AEO prioritizes:
- Structured Data: Leveraging schema markup to make content easier for AI to interpret.
- Conversational Content: Crafting answers that align with natural language queries.
- Visibility in AI Features: Optimizing for zero-click results and AI-generated summaries.
AEO is not a replacement for SEO but an evolution that integrates seamlessly with existing strategies to meet the demands of modern search behavior.
