What Is Digital Marketing?
Digital marketing is the use of the internet, mobile devices, social media, search engines, and other digital technologies to promote products or services. It’s an all-encompassing term that includes a wide range of strategies and tactics, from search engine optimization (SEO) and content marketing to social media marketing and pay-per-click (PPC) advertising.
In short, digital marketing is any marketing that uses electronic devices or the internet.
Key Benefits of Digital Marketing
- Reach a wider audience: With the internet, you can reach a global audience of potential customers, regardless of their location.
- Target your ideal customers: Digital marketing allows you to target your …
What is Search Engine Optimization – SEO?
Search Engine Optimization (SEO) is the practice of improving your website’s visibility and ranking in search engine results pages (SERPs) for relevant keywords. When people search for products, services, or information related to your industry, you want your website to appear at the top of the search results organically. Strong SEO helps drive organic traffic to your site, which can translate into more leads, sales, and brand awareness.
How SEO Works
Search engines like Google, Bing and Yahoo use some pretty complex algorithms to crawl, index, and rank websites. SEO involves optimizing various aspects of your website to align with these algorithms …
What Affects Website Performance?
Website performance refers to how quickly your website loads and responds to user interactions. It’s a crucial factor that significantly impacts user experience, search engine ranking, and conversion rates. In today’s fast-paced online world, users expect websites to load instantly. If your website takes too long to load, visitors are likely to bounce and go to your competitor’s site.
Factors That Can Affect Website Performance
Here’s a breakdown of the most common ones:
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Server Response Time: This refers to the time it takes for your web server to process a request and send back a response. …
What is a PPC Ad Campaign?
PPC stands for pay-per-click, a digital advertising model where businesses only pay when someone clicks on one of your online advertisements. This allows you to target a specific audience interested in the products or services you offer and drive high-quality traffic to your website.
How PPC ad campaigns work
- Keyword Selection: Choose relevant keywords that people are likely to search for when looking for products or services similar to what you offer. You can learn more about keyword research on our SEO Services page.
- Bidding & Targeting: You bid on …
What is An SEO Audit?
An SEO audit is a comprehensive analysis of your website’s health and performance specifically for search engines. It identifies areas for improvement that can help your website rank higher in search results pages (SERPs) for relevant keywords users are searching for. This can include technical SEO factors like website speed and mobile-friendliness, on-page SEO elements like keyword optimization and title tags, and off-page SEO considerations like backlinks from high-authority websites.
Bilmar Technologies’ SEO audits leverage industry best practices to provide a detailed report on your website’s strengths and weaknesses. We’ll help you understand how to …
What is a website refresh?
A website refresh is like giving your website a makeover! It’s a process of updating the design, content, and functionality of your website to improve user experience, enhance brand image, and potentially boost search engine optimization (SEO). Unlike a complete website redesign, a refresh focuses on refinements without changing the core structure.
Clients Who Trusted Us
We establish strong business relationships with our clients and have a vested interest in their success. We pride ourselves in being that trusted partner who our clients can rely on and have the confidence their best interests are being served. Here are just some of many who have trusted us.
