Get More Engagement on Social Media Using These Expert Tips

Owning and maintaining a business is expensive and time-consuming. Whether you have an established business or a start-up business, you need to get your company’s brand out there so that consumers easily recognize it. Of all the advertising and marketing available today, it comes down to brand awareness. And with the cost of traditional advertising and marketing methods, it can be expensive – almost prohibitive.

Budget-friendly Ways to Advertise, Think Social Media!

If you’re looking for a budget-friendly way to advertise, think of social media. Today, social media can do as much for your brand awareness as expensive radio, television, or print advertising. Yes, those pages your teen follows, Facebook, Instagram, TikTok, and others, can help with brand awareness and drive potential clients to your website. Marketing on these social media sights can encourage them to click on your post and follow you with a legitimate interest

“It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.” – Amy Jo Martin, Author of Renegades Write The Rules

Which Social Media Platform Is the Best?

Unless you’ve been under a rock for the past 17 years, you have heard about Facebook, Instagram, TikTok, Twitter, and several others. You may even have an account or profile on one or more of them. But which one is best for getting your brand awareness out there?

Like any advertising, you want to find the right social media platform to get you the most clicks. Why? Because the more clicks, the stronger your brand awareness will get. Be open to using social media but be choosy too.

Important Factors To Consider For The 5 Most Popular Social Media Sites

  • Their strengths
  • Their weaknesses
  • Their active user demographics
  • The ease of getting your content posted

Top 5 Social Media Platforms To Build Your Brand In 2022

Choose the platform that will build an active community of loyal customers for your brand. Then continuously develop your brand awareness by using more social media platforms. The five popular social media platforms to consider for 2022 are:

  • Facebook. Still, on top, this is the social media platform of all platforms. With their affordable ads, you can find the right one for your brand that will make an excellent entry point to build your brand awareness. With the Reels for Facebook introduced in September, the short video content has become popular. Other new tools on this platform include the Live feature, and Audio Room allows you to host audiences and are likely to grow in 2022. It will bring new tools to engage its younger users.

  • Twitter. Share your content on Twitter and see the online conversations spark an interest in bringing brand awareness to your company. Your customers can tweet about their experience and what they love above your products or services. Your ability to reply or send private messages will build a strong customer connection.
  • Instagram. This platform has grown in users with the most promise of continual growth. The visual platform allows a creative way to express your brand’s personality while promoting your products and services for brand awareness. You’ll attract leads that become customers to connect with and build a trusting relationship.
  • Pinterest. Pinterest isn’t just a social media platform for DIY homeowners. As a visual library where your potential customers are looking for ideas, inspiration, and more. Pinterest has proven to be efficient for increasing brand awareness for a variety of brands.
  • LinkedIn. LinkedIn builds brand awareness for B2B and networking connections beyond the contacts you already know. Connect with their contacts and expand your brand awareness!

How To Use Social Media To Build Brand Awareness!

Now that you have determined the best social media platform to gain brand awareness, how to use it to get the most from your efforts? Here are five tips to help you get started and keep it going:

1). Content:  Authentic and High-Quality

Producing authentic and high-quality content continuously is a must in the marketing world today. You want content that stands out to others by being authentic and resonates with your audience.

Your content should be focused on topics related to your brand’s particular niche. Compelling visuals will attract your target audience and use an image sizing guide to give your content the best view on the social media platform you choose.

2). Post: Regularly and Often

It would be best to stay regular with your social media posting to gain brand awareness. Stay active, so your followers know to look for your next authentic post.

Fortunately, there are scheduling tools to help you do this! You can set your posts for peak times when your followers are active online.

3.) Persona: Your Brand’s Personality

A brand should have a personality for a solid social media plan. Developing your brand’s voice – “visualize what it would sound like”. Your brand’s voice should be one that your target audience can relate to and engage with.

If you have multiple target audiences, you need to have a flexible voice for your brand awareness to reach all of them. Consider different social media platforms for different target audiences.

4). Collaborate: Influencer Marketing

Influencer marketing is one of the best ways to boost a brand’s awareness in the world of social media. Investing in the most basic influencer marketing involves incorporating another person on social media to promote your brand, product, or service.

Instagram is one of the biggest platform for influencer marketing collaboration. Almost 80% of influencers are identified with Instagram more than other social media platforms.

5). Audience: Interact and Encourage Engagement

Once you have your social media accounts set up, build your brand awareness, interact with your audience. Reply to their comments and posts, initiate a conversation with them by sharing stories they can relate to in their lives.

Interject fun in this interaction to create a personality they can relate to, using emojis, texts, and don’t forget trending hashtags that are popular with your target audience.

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